Black Lives Matter – A Statement + Commitment from Tidal Marketing

/
Tidal Marketing BLM.png

Black lives matter. We believe these words, because these words are true. While we have not said anything for a while, we have been having difficult conversations, we have been listening, and we have been peacefully protesting with you. We stand alongside you. As a small business founded by a first-generation Latinx Person of Color, a drive for equality of all of our BIPOC and marginalized friends, family, partners, and community members is engrained in who we are. We have been cautious to not make this movement about us. It is not about us. We did not want to make a social media post in solidarity and leave it at that; as some virtual show of virtue but nothing more. We want to do something more. Since the beginning, we have always believed in the motto of "Community Over Competition," and it continues to drive us in this moment. We love our community, yet so much of our community is hurting. The voices of our Black sisters, brothers, and non-binary and gender nonconforming siblings need to be heard. Systemic racism is real and real changes need to be made. Here is what we as a business can do to help:

1. We are offering free social media and digital marketing consultations to Black-owned small businesses through the end of July. No strings attached. No need to sign a larger contract. Just email us at hello@tidal.marketing to schedule. We are in the business of telling unique stories. We would love to work alongside you to help you tell yours. Your voice needs to be heard.

2. We will be donating 20% of any and all business earnings from new or current clients through the end of July to the NAACP Legal Defense and Educational Fund. Our friends at Mangione Studios have also committed to join us in donating in this manner if your business needs photo or video content.

We are also welcoming and listening to your suggestions on how we can continue to regularly support all marginalized members of our community. You matter and we love you.

UPDATE: As of August 11, 2020, we have donated $405.75 to the NAACP Legal Defense and Education Fund.

LDF Donation Confirmation.png

"How Synapse Summit was #Trending Nationally on Twitter" - American Inno

/

We were recently featured in American Inno’s subsidiary, Tampa Bay Inno, for successfully getting our client, Synapse, and their 5,500+ person event, Synapse Summit, trending nationally on Twitter. Read the full article here.

“Curious as to how a company with a three-person digital marketing team could accomplish such a feat in 80 days? Well, 100 days ago, the Synapse team, as we prepped for the big Synapse Summit, wondered this ourselves… The prior year’s social media campaign was foundational to building Synapse’s brand locally. This was the year that the bar needed to be set. Daniel Cura with Tidal Marketing, Wes Lehman with Urban Buffalo Marketing, and Loran Jarrett with Synapse developed an aggressive strategy with 75 days leading up the event. Then, they worked that plan…

Cura had the most interaction on Synapse’s Twitter account and explained, ‘Synapse Summit trending nationally is a testament to how passionate people are about Synapse’s message of innovation and entrepreneurship in Florida and beyond.’”

"People on the Move" - Tampa Bay Business Journal

/

Tampa Bay Business Journal featured our President, Daniel Cura, in their “People on the Move” section in December 2018. Read the full feature here.

“Daniel Cura, President of Tidal Marketing, is a University of South Florida alumnus and first-generation Cuban-American entrepreneur born and raised in Tampa, Florida. Daniel is committed to helping his clients find an authentic voice as they tell the stories. Tidal Marketing is a project born out of a passion for connecting and years of planning. Since its inception, Tidal Marketing has worked with many various Florida-based businesses and nonprofit organizations. Daniel has a strong commitment to service, and giving back to organizations that help those in need is something he considers vital to the community. His volunteerism combined with his professional skill set made him the perfect addition to the Synapse marketing team and their efforts to grow Florida's entrepreneurial community. He currently assists with the social media branding, messaging, and graphic design for Synapse. To learn more about Tidal Marketing, visit www.tidal.marketing and follow @TidalMktg.”